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Why We Say No

Why We Say No

(And Why Founders Deserve a Clear Explanation) Most acquirers describe their criteria in language broad enough to mean nothing. "Great companies with strong fundamentals in...

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The Letter of Intent (LOI)

The Letter of Intent (LOI)

When selling your SaaS business, the Letter of Intent (LOI) is one of the most important documents you'll encounter. Think of the LOI as a clear roadmap—it outlines the key...

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You Signed an NDA—What Now?

You Signed an NDA—What Now?

If you've recently signed a Non-Disclosure Agreement (NDA) with us, congratulations! It means you've caught our attention, and after an initial high-level discussion, we see...

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What is your Software Business Worth?

What is your Software Business Worth?

There’s an old saying: “Value is in the eye of the beholder.” When it comes to selling your SaaS business, this couldn’t be truer. Different buyers will come up with different...

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Why SaaS Owners Sell

Why SaaS Owners Sell

As an owner of a SaaS company, deciding to sell your business isn’t a decision you take lightly—it’s about more than just finances. It’s about legacy, your next chapter, and...

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